While on a quest to find the perfect product to help tame his own beard, Beaton was inspired to take matters into his own hands, and after several trials and mad scientist-style experiments, he and a friend launched their own beard oil company in early 2014. Waffen Der Whiskerr, or “weapons of the whiskers” in German, is a natural oil blended with apricot kernel, coconut, jojoba, and hemp seed oil, and design to strengthen, moisturize, and keep facial hair smelling fresh.
Taking over sole ownership of the business in late 2014, Beaton has managed to maintain steady growth, while expanding their line to include seven unique products, including the rum, coconut and mango-blended Tiki Beard, Urban Lumberjack, which offers a subtle scent of vanilla and oak, and even an unscented blend for those who like to keep it au naturel.
We sat down with Beaton to talk shop at the fourth annual Great Lakes Regional Beard and Mustache Championships, benefiting the National Multiple Sclerosis Society, co-sponsored by Great Lakes Brewing Company and Waffen Der Whiskerr Oil.
Do you consider yourself a lumbersexual, or just a man with a beard?
I am a man with a beard. I am often mistaken for a lumber sexual, because I hunt, fish, love the outdoors and build things from wood.
What is the first mistake a man makes when growing a beard?
This biggest mistake they make is thinking that they don’t need product for their beards. Beard hair is like any other kind of hair except it’s more brittle. It needs to be conditioned and maintained—that will keep it healthy and keeping it growing.
What are the hardest things to eat or drink with a beard?
The two hardest foods to eat are sandwiches and ice cream cones. The sandwiches have to be torn in to smaller pieces so you don’t get a mouth full of mustache hair, and ice cream has to be eaten with a spoon. If not, it’s a giant mess. A good draft beer with foam is one of the hardest things to drink—you end up with a foamy mustache.
Do you have a name for your beard?
I have not named it, but I do refer to it as my chinsulation.
What’s the best part of having a beard?
It hides my baby face! It keeps my face warm in the winter, and cooler in the summer, but the absolute best part of having one is getting to go to beard competitions to raise money for charities.
What’s the biggest misconception about men with beards?
There are so many, but I would have to say the biggest misconception is that most bearded men are either felons or in a biker gang.
In addition to Whiskerr Oil, what other weapons do whisker keepers need in their beard survival kit?
Good brushes, picks, and scissors to clip dead ends. Also, a good shampoo with little to no sulfate and chemicals in it—high sulfate and chemical shampoos strip the natural oils from your face and hair.
What advice do you have for men who want to grow a beard or stache?
Stay away from open flames and moving machinery. Take your daily vitamins, and try to keep a decent diet—a healthy body produces healthy hair. Also, keep the beard well conditioned and groomed.