[intro-text size=”24px”]Today the Browns revealed their new logo, which is arguably the same as the old one with a little bit of a punch up. The Browns claim, “the orange is brighter and richer and matches the passion of our fans and city.” While that’s a nice sentiment, I feel like the new logo is more representative of the franchise that we know and love than it is of the city itself.[/intro-text]
To be honest, when I first saw the logo I thought it was a joke. But as I sat and let it sink in, I decided that this logo is about as “Cleveland Browns-y” as it gets: take something old, add a few bells and whistles, hype it up as something new. Sounds about right. That neon orange is almost as attention grabbing as drafting Money Manziel himself.
Frankly, the fact that someone was actually paid to make these “changes” is more impressive than the end result itself. Somewhere in Cleveland a graphic designer is laughing all the way to the bank. Speaking of wasting money, this seems to remind me of something else, but for the life of me I just can’t remember what…cough…scoreboard…cough.
I understand that along with the main logo, there were additional changes made to both the logotype and the Dawg Pound logo, but I’m going to have to say those landed a little flat as well. At least the older logos had a classic feel to them, while the new versions seem immediately dated.
In the end I can’t really argue with the changes. If they succeeded in one thing, it was creating a logo that truly embodies the spirit of the Cleveland Browns—same shit as last year, but with a fresh coat of paint. Perhaps it’s just so dumb that it’s actually brilliant.