Local hip-hop artists will get the opportunity to network, collaborate and receive feedback from industry representatives thanks to UMS Cleveland – the Underground Music Showcase – taking over the Grog Shop on Tuesday, March 21 at 6 p.m.

Curtis Jay, Entertainment Director and Promoter for UMS, says the showcase is about “making connections and having relationships with people who can actually help you”.

Over one hundred local artists submitted their music to UMS Cleveland for consideration. Fans were encouraged to vote on UMS’s website to support their favourite local musicians’ getting on the bill. Ten artists have been selected based on fan votes. They are:

Five artists are in the running for the UMS Hot Pick – J@y Gotti, Von Swagger, Emzhee Fataar, Bellaire Ro$eff and UpTheWayDre. These artists did not get the fan votes but are now in competition to win the vote of UMS staff to gain a spot on the bill.

Soul of NicenSoul spoke with PressureLife about the new showcase and what it means to the group and OnlyAceee:  “Were hoping to gain a bigger, stronger following that will follow us through our future endeavours.  We’re looking to network with everybody that has to do with music. We’re also going to have a videographer there documenting the night and use it to create a web series. We want to build [a sense of] comradery, something that is going to grow with us as time goes on.”

Curtis Jay says he founded the Underground Music Showcase as a way of promoting local artists by involving fan and industry input and he expects UMS to continue as a monthly showcase. Visit UMS Cleveland’s website or the Grog Shop’s event listings for more details.

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