When it comes to the art of Keith Ten Eyck and the productions of his company Eleven X Seventeen Poster Co., it’s hard to describe them better than his own words: “geometrical and minimalist with retro undertones.”
They can also be described as totally rad, evident in a series of striking custom movie and music posters on his website, keithist.com. Keith applies his vibrant digital stylings to reimagine many of our pop culture favorites in sleek wall-hanging renditions of everything from The Beatles to Beetlejuice. But this is only one of the awesome elements that make up Keith’s multimedia portfolio.
Raised by a family of artists who fueled his creative side, Keith has always explored a variety of artistic outlets. His first form was drawing, but soon Keith became infatuated with music. As the frontman for a few hardcore and metal bands, he began writing before eventually shifting back to digital art for his band’s website, logos, and merchandise. He discovered his knack for design and began doing work for other musicians. Currently working for the U.S. Army as a multimedia illustrator, Keith’s day job helps further his digital skills while he pursues a number of other creative ventures on the side.
One of his greatest passions is filmmaking. Keith showed up in the first issue of PressureLife back in 2015 showcasing his cycling documentary, Kickstand. With three independent features under his belt, Keith has recently finished a feature-length screenplay and is looking to pitch it to an investor willing to take a risk. He finds directing to be one of the most rewarding experiences as an artist, and one of his proudest accomplishments is as art director on the documentary A Murder in the Park. Keith’s love for popular, international, and obscure cinema has given him a unique perspective on the art of film, which helps fuel his work as a custom movie and gig poster practitioner.
In 2013, Keith founded Eleven X Seventeen Poster Co. in Cleveland. As the sole artist for the company, he has created over a hundred unique posters, inspired in part by Polish poster interpretations of American films. Keith shines new light on popular bands and cult films in elegant, colorful fashion by capturing iconic aspects of a subject with specific people and props in simple, recognizable shapes. The Barbasol can from Jurassic Park. The Dude’s apparel from The Big Lebowski. Stallone’s sunglasses in Cobra. These fun poster variants dodge the trappings of mainstream poster fare, immediately striking home for fans of pop nostalgia and earning Keith a published spot in the book Alternative Movie Posters II: More Film Art from the Underground, available on Amazon.
This year, Keith plans on expanding his network into Ohio’s neighboring states and has expressed an interest in compiling a book of his poster designs. Between his array of posters and filmmaking goals, Keith still finds time to try new formats. Lately he’s gotten into the lapel pin game. Despite his view that they’re as trendy as POGS were in the ’90s, Keith hopes to be proven wrong when his Married With Children enamel pin kills when it goes up for sale.