The Pharcyde’s Ladcabincalifornia turns 20 Saturday, Nov. 14, so it’s time to revisit the hip-hop group’s hit single “Drop.” I’ve got a personal connection to this song, as it’s the first hip-hop track that really grabbed my attention back when I was young, beardless, and still rather large.
Back when I was younger, I was not much of a hip-hop fan. In fact, I was likely fairly obnoxious about it, talking ill of rap back when I was riding a high of just having discovered music that didn’t blare from a bland TV commercial or the boom box in my school’s gym class. However, my intrigue for alternative music and a fascination with music videos led to some fortunate Googling. I eventually wound up going through an old Stylus Magazine list of the Top 100 Music Videos of All Time, spending hours watching nearly every video because I needed to absorb as much new music as possible (and I didn’t have much else to do, really).
“Drop,” well, dropped in at No. 21, and the Spike Jonze-directed video made an immediate impact on me. First off, it’s a kickass video. Jonze had the Pharcyde crew perform and walk backwards throughout Los Angeles, giving the whole thing a cool, surreal vibe that young me absolutely dug. In fact, it had quite a few fans, given the future videos that took some inspiration from Jonze’s filming decision.
More importantly, my obsession with the video helped break off my anti-hip-hop blinders. At first I thought I just dug Jonze’s creation, but soon I became hypnotized by the Pharcyde’s flow. Even 20 years later, “Drop” is a blast of a track and I feel rather indebted to The Pharcyde. With groups like Run The Jewels, Kendrick Lamar, and all the other tremendous hip-hop artists killing it these days, it’s always good to look back and throw some props out to the track that pointed me in a great direction.[iframe id=”https://www.youtube.com/embed/co3qMdkucM0″]
Now Hear This is a regular column in which Alex Bieler writes about music – both new and old – that he thinks you should introduce to your ears. If you’ve got a musical suggestion that you think he should highlight, shoot him an email at email@example.com or tweet at him at @Catch20Q.
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Managing editor, fan of all things fluffy. Alex Bieler was born a large child in Parma Heights and grew up to be a large, bearded man who occasionally words good. Before he joined PressureLife, Alex was an arts and culture editor for the Erie Reader, an alternative publication in, well, Erie, Pennsylvania. Some of his more notable accomplishments including editing a book in the Library of Congress and getting butt dialed by Bill Nye the Science Guy.